Changing the "norm"
that beloved clothes are discarded.
It's been five years since we began a service that provides reused school uniforms for children who couldn't attend their entrance ceremonies due to not having one.
Through working in the clothing industry, I’ve come to understand a harsh truth: countless clothes are mass-produced and thrown away. No matter how much value we try to add to discarded items by reusing them, the pile of waste never seems to shrink.
It's as if the fashion industry is designed to create clothes destined to be discarded.
That’s why we launched the Kodai project—with the hope of breaking this “normal” and creating clothes that are made to last, not to be thrown away.